Pencil

Viktor Anisenok


Art Director &
Creative

Nike: Dance It

What is dance? This is a unique body language that is understandable to every person. And when words are not enough, not there or just not in time we still have our body language to speak up.

It can tell a lot more than we think. Your dance is a message. The way to attract attention to your story.

DANCE IS THE BEST WAY TO BE HEARD.

With this in mind, we created a bright manifesto featuring Russia’s most popular choreographers, each sharing their personal statements and presenting Nike Box MSK as the new home for Moscow’s dance community.

Since most of the featured dance styles fall under street dancing, we used wild posting, which could be spotted in various corners of Moscow.

The info poster
The Varnava's poster
The info poster
The Kristy's poster
The info poster
The Vakho's poster
Wild posting #1
Wild posting #2
Wild posting #3
Just Dance It
Just Dance It